In 2015, the first Association on event organization was born. Its focus is on cultural exchange through the fashion system of Afro Fashion, a non-profit organization.
After years of research on the best starting point and the best idea, we arrived at the conclusion that fashion is one of the best means of cultural exchange.
Based on this goal, this Association is commited to organizing events that are connected to fashion, during which people of different ethnicities, not only Africans, meet and work together.
Workshops, runway shows, conventions, forums, university contests, photographic exhibitions, Milano afro festival, afro happy hour in Milan, are some examples of the initiatives that we would organise.
Afro Fashion Association was founded by the current President Michelle Francine Ngonmo and the Vice President Ruth Maccarthy: both have varied backgrounds.
Michelle Ngonmo is a Cameroonian who arrived in Italy at a young age, became interested in the communication world at an early stage, initially with a three-year degree in Audiovisual and Multimedia Communication, later she continued her studies with a Specialist Degree in Foreign Languages in order to grow her cultural expertise. After various important internships overseas, one of which was at the Belgian Ministry of Culture (Wallonie- Bruxelles), she’s currently handling various cultural projects: she is in fact the director of All-tv in addition to being the president of African Students Association in Ferrara.
The Vice President Ruth Maccarthy is a Ghanaian, graduated from Bicocca University in Obstetrics. She became aware of her passion and propensity towards fashion, she decided to establish her brand “African Fashion Wear” with the intention of promoting afro fashion in Italy. The brand is in fact renowned by the manner in which it combines vibrant colours and African materials with western details and accessories.
In a world that is already becoming more multicultural, a platform where people of diverse ethnic identities nurture ideas and projects is inevitable.
Even within the Association, people of different origins (Africa, Europa, America and Asia) coexist and collaborate, with different backgrounds, different cultures, that when they unite, they come up with interesting ideas and initiatives.
The entire team in fact exchange ideas every day to come up with new ideas that are not yet explored in order to give the city of Milan, Italy and the world new appeal.
BRIEF DESCRIPTION OF THE EXHIBITION #AFWMILAN
Being a format that is already present in many countries in the world, Afro Fashion would be the first Association to also bring such event to Italy, enriching it with national values. In order to achieve a certain level of success, the chosen city is Milan, the location per excellence for fashion in the world, with the organization of:
• Afro Fashion Week Milan, the week of Afro essence with fashion shows, presenting leading collections that would represent the new market in which to invest.
• Afro Fashion Workshops and related photo exhibitions: social events to learn more about the Afro culture, involving photographers, bloggers and well-known social media profile owners like Instagram, Pinterest and Facebook.
Afro Fashion Week Milan is an annual Haute-Couture and Street-Couture event, created specifically to celebrate Afro fashion through its fabrics, used more and more by great world famous designers and very widespread amongst both celebrities and every-day people. Furthermore, it is an occasion to celebrate the handworks of designers by unveiling a sneak peek of the latest trends to the public. The creations derived from the afro world or afro-inspired pieces are no more limited only to the African or Caribbean targets but also to international targets.
The vibrancy of the colours and the peculiarity of the textures are gaining more success in well-known fashion capitals.
Afro Fashion Week Milano was created to give stylists and fashion designers an opportunity to have a say in the decision making process in the textile industry and display their creativity with the use of raw materials in innovative ways.
Unlike other african fashion weeks, Afro Fashion Week Milan was created to give space to and to introduce rising designers. The event presents itself therefore as an opportunity to increase one’s well of experience and become competitive, be present and recognized internationally.
The event will last for 4 days.
The format envisages the direct involvement of:
- National Information Opinion leaders
- Social Media teams
- Fashion designers
- Fashion houses/brands
- Fashion schools
- Web users and major social networks through the activities of the social media team of Afro Fashion