At the heart of ¡GloLoCo! are the debut collections of five emerging designers scouted by the Afro Fashion Association: Rahel Ercolini, Khalifa Omar Farhat, Rachel Tay Za, Udeesha Singh, and Amina Vanneling. These designers, with diverse origins but a shared Italian connection, infuse their creations with unique lived experience and a rich mix of cultural perspectives and techniques.

The collections enter into conversation with a spectacular array of interactive and innovative platforms and artwork thanks to a collaboration with Red-Eye Metazine.

For the first time ever at Milan Fashion Week, visitors can personalize their favorite Afro Fashion looks through a partnership with digital fashion startup GN3RA, co-creating and sharing new outfits featuring the designers’ garments and textiles or even dressing up hyperreal avatars they can use across digital worlds.

SPIN.FASHION, a phygital retail infrastructure and marketplace, joins this innovative journey by creating digital twins of the featured garments. Visitors can try on the outfits in augmented reality, collect pieces, and upload photo memories, bringing the future of circular fashion closer to the audience and fostering a sense of community.

Artisan NFCs from CHROMAKAIROS upgrade the QR experience into a ritual of connection, letting visitors interact with the pieces or learn more about the designers simply by touching their phone to the jewel. RED-EYE brings ¡GloLoCo! into the metaverse for viewers around the world to experience.