Maxivive

Nigeria

Maxivive is a Nigerian alternative menswear brand founded by Papa Oyeyemi. He started his brand at the age of 15 from nothing to where it is now. Maxivive has garnered its recognition in the Nigerian fashion market as an innovative, edgy, storytelling brand.

Papa draws inspiration from a wide spectrum of ideas, from every single thing on planet earth to space and beyond. Each inspiration determines a different design or thought process, from initialization to conceptualization to sketching of his designs which might be followed or preceded with production/sourcing of fabrics to pattern drafting to choice of trimming.

He scrapped the Western notion of seasons in 2013, developing his collections instead around the dry season on the West African subcontinent (which occurs between November and March) and the following rainy months. Fashion personalities in Lagos scoffed at the idea at first, but eventually many followed suit.

“My designs respond to what I see around me.”

Collections

100231

Artisanal Wet/Dry 2022

“People in a hallway so dimly lit it hurts. ”

People speaking in excited voices, like in an airport, swaying away into another existence, more of what they had planned to buy for a better life. The collection speaks of religion, sexuality, politics in the lives of contemporary people and about the place of God.

Characterized by a purist ethos acting as the foundation for the collection, the binding subject of research, 100231 – from where the collection derived its name, is a post code to a safe haven. It is a destination, welcoming to originality. Various elements, from the stages of Maxivive’s past 15 years were pinned to the mood board- expressive colors on a test of purity, binding silhouette, and elevated commercially viable garment studies were generally infused.

As an artisanal collection, expressive and experimental techniques were employed to infuse inspiration into the clothing- marrying contrast and harmony while exploring the local seasons of Wet and Dry- all the while ensuring the functionality of the garments within these seasons.